The Power of Wal-Mart

The Power of Wal-Mart (Sorry about the formatting problem. Don't know how to fix it.)

I. Introduction
A. Background and History
1. World’s largest retailer
2. Founded by Sam Walton in 1962 and incorporated in 1969
3. Statistics
4. Culture stayed the same since founding – but their size no longer fits the culture that started with Sam Walton.
5. Company Values

II. Scale of Wal-Mart
A. The Wal-Mart Effect – written by Charles Fishman
1. Always low prices
2. Same quality as more expensive retailers
B. Supplier Relationships
1. Call their suppliers “partners”
C. Bad Reputation and Criticism
1. Lawsuits regarding female discrimination and forcing employees to work off the clock
2. Bad health care plans for employees

III. Reinvention
A. Corporate Social Responsibility
1. New advertising theme “Save Money, Live Better”
a. Getting back to the roots of doing what is best for customers
b. Hired BluSkye to help measure Wal-Mart’s environmental impact of growing and producing all products
2. Going Green
a. CEO Lee Scott wants to turn Wal-Mart into the greenest company
b. Reduce energy used in stores
c. Increase efficiency of trucks
3. Using influence to push suppliers to go green too
a. Only purchasing detergent that is concentrated and in smaller bottles
b. Urging suppliers to use less waste and packing materials Eg. Getting rid of the box packaging for deodorants

IV. Conclusion